Privacy Policy

Yates Funeral Home and Cremation Services ("we", "our", or "us") operates this website. This Privacy Policy explains how your personal information is collected, used, and shared when you visit or submit a form on our website.

1. Information We Collect

When you submit an inquiry, request information, or contact us through our web forms, we collect the following personal information:

• First and Last Name
• Email Address
• Phone Number
• Details regarding your needs (Immediate Need or Pre-Planning)
• Any additional messages or information you provide

Additionally, as you browse the site, we automatically collect certain information about your device, including:

• IP Address and approximate geographic location
• Browser type and version
• Information about how you interact with our website (pages viewed, buttons clicked)

2. How We Use Your Information

We use the information we collect to communicate securely and provide the services you requested. This includes:

• Contacting you via phone, email, or SMS to assist with funeral arrangements or pricing inquiries.
• Sending automated confirmations after you submit a form.
• Improving and optimizing our website, services, and advertising efforts.

3. Tracking, Cookies, and Advertising Pixels

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Specifically, we utilize the Meta (Facebook) Pixel and Google Analytics to help us understand how users interact with our site, measure the effectiveness of our advertising campaigns, and deliver targeted advertisements to you on third-party platforms.

These third-party vendors may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and targeted ads. You can opt-out of the collection and use of information for ad targeting by adjusting your device ad settings or visiting the Digital Advertising Alliance's WebChoices tool.

4. Sharing Your Information

We respect your privacy and do not sell your personal data to third parties. We share your personal information only with trusted third-party service providers who assist us in operating our business. These include:

• CRM and Communication Tools: We use systems like HubSpot and Zapier to securely route your contact forms to our funeral directors.
• Email Providers: We use services like Resend to deliver confirmation emails to you.
• Analytics and Advertising Partners: As mentioned above, data is shared with analytics and advertising networks (like Facebook/Meta) for marketing measurement purposes.

5. Data Retention

When you submit a form through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

6. Your Rights

If you are a resident of certain states, you may have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or by mail using the details provided below: